Of all the campaigns we’ve ever run, this is my favourite.
My Mom has worked at the NHS my entire life. I’ve seen first hand just how incredibly hard working NHS staff are. During the COVID-19 pandemic, they were under even more strain than usual, and we wanted to do whatever we could to help.
We said that to everyone who uploads a post workout selfie with the hashtag #NHSSweatySelfie, we’ll donate £5 to the NHS.
I’m so proud to announce that we beat our target, and ended up donating £180,000 to the NHS, Birmingham Women & Children’s Hospital.
Check out the full article here: